When setting up an online marketing campaign, a website or individual web page or landers will need to be created. Most traffic generated by ad campaigns will most likely be pointed towards such pages. Any website or page that is being used in this fashion must be optimized to look and work well for both desktop computers and mobile devices such as phones and tablets.
We create websites and pages that are optimized for online marketing campaigns that will increase sales and profit. Below are some points to keep in mind when creating a website.
What is the main purpose of the website that will be created? Will it be a brochure site or an interactive application? Will the site be used in conjunction with an advertising campaign to sell a product? In order to maximize the effectiveness of the site it will be important to specifically map out all of the proposed uses the site might have.
Once this is done a strategy can be developed to make the site a successful tool in any campaigns that it is being used for.
Once the purpose of the site is determined a strategy can be developed to meet the goals of the site. This can include functionality , layout, copy, ads, colors and other aspects that make up the site. Do you need a full website or just a lander page? Many factors such as demographics and industry specific information are also taken into account when coming up with this strategy.
A strategy for the site can be wire framed out and executed and adapted during the creation process.
It will be vital that any site being created look and work well in the many types of devices that may be accessing it. In todays online world people are accessing the web in more ways that ever. The desktop is no longer the main way people access the web. People are using phones and tablets to access the internet in far greater numbers that will only grow with time. Apps are now being used in volume to access the internet as well. This opens the door to more advertising possibilities.
With this in mind it is necessary that any website created be cross platform compatible. This means the site must work correctly and look good regardless of the device being used to view it. Be it a desktop computer, laptop, phone or tablet the site must scale to all these devices to maximize its success potential.
Apps can also be created to use as advertising platforms and to direct traffic and generate leads.
When creating a site, scalability will need to be kept in mind. As the site grows it will need to be updated and capable of expansion if needed. This will all depend on the makeup of the site and the depth of its functionality. The more traffic and complexity the site has the more scalability will be necessary.
In order to have a successful site the look and feel is important to get right. This will vary depending on the site purpose and the site strategy. In order to be competitive the experience of the site should make the viewer feel same way they would if visiting any other similar modern successful site. The site should be keeping up with the times and be clean , simple , easy to navigate and appealing to the eye.
When this is done in conjunction with an effective ad campaign the results can be impressive.
Creating any website requires backend setup. Domain names will need to be purchased. Web hosting or servers will need to be setup. It is important that this is done properly with scalability and organization in mind. This is very important so that backend access is always readily available for upgrades, transfers and troubleshooting.