Why Most Websites Fail
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, both short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions are not asked or the wrong assumptions are made from incomplete information or the reliance on assumptions.
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